Account Executive

• New Business & Acquisition

• Expansion & Retention

Service Account Manager

• Led onboarding and performance coaching for over 120 global team members, improving retention by 4% month-over-month and reducing churn by 20%, consistently exceeding team targets and driving client retention in studio settings.

• Designed and delivered education campaigns that trained creators and support teams on platform best practices, resulting in a 15% increase in user adoption and mirroring instructor onboarding, ongoing training, and client progression pathways that boost engagement and sales.

• Co-managed operational strategy for BPO teams, increasing efficiency by 28% through workflow automation and targeted retraining, reflecting experience optimizing class schedules, instructor performance, and studio systems to maximize operational throughout.

• Created internal playbooks and standard operating procedures from the ground up to standardize quality and elevate training consistency, directly relevant to developing teaching standards, sales enablement, and studio operations.

• Partnered cross-functionally with Legal, Policy, and Risk teams to align platform safety with performance outcomes, balancing community wellbeing with operational and commercial goals in wellness leadership.

• Championed proactive engagement strategies for creators flagged for non-compliance, improving engagement and trust by 12%, akin to client re-engagement and instructor development strategies that drive sustained sales and retention.

• Conducted root cause analysis of underperformance and implemented data-driven solutions to reduce repeat issues by 25%, comparable to refining class experiences and addressing client drop-off or instructor feedback loops to optimize revenue.

• Led onboarding of new hires, developed SOPs, and scaled team knowledge, critical for growing a teaching team and maintaining quality and sales consistency across multi-location studios.

• Collaborated with Regional Strategy, Trust & Safety, and Product Operations teams to deliver business-aligned solutions, translatable to studio leadership roles where growth, community, and sales performance must be balanced.

• Achieved sales acquisition targets by generating over £5M in qualified pipeline and consistently overachieved by 15%, driving customer success through proactive account management and personalized relationship-building that increased client lifetime value.

Business Development Representative UKI

• Generated £5M+ in qualified pipeline across UKI market through outbound and ABM strategies

• Re-engaged dormant accounts with insight-driven storytelling, territory research, and personalized outreach

• Collaborated with AEs, SDR Managers, and Marketing to align messaging and build a repeatable outbound motion

• Leveraged Salesforce and Salesloft to optimize outreach efficiency and improve lead conversion

• Used MEDDIC and solution-based selling techniques to qualify leads and shape deal strategy

• Partnered with CX and Success teams to ensure warm handoff and continuity in onboarding

• Delivered market insights to sales leadership to adjust messaging around CX trends and competitor positioning

Account Executive UKI

• Managed 70+ SMB clients across EMEA, delivering a 32% uplift in ROAS through campaign optimizations and ad education

• Onboarded new advertisers onto Meta’s platform, increasing ad spend by 40% through personalized strategy sessions

• Delivered in-depth product coaching across Ads Manager, Business Manager, and automation tools

• Acted as escalation point for policy-related ad disapprovals, aligning with policy and legal to advise clients

• Supported rollout of beta ad formats, gathering feedback and tracking adoption among target accounts

• Created playbooks for self-serve advertisers, helping improve ad setup compliance and reduce support tickets

Moderation

• Triaged 100+ high-risk moderation cases weekly, resolving misinformation, hate speech, and prohibited content

• Helped improve AI moderation accuracy by 12% by mapping edge-case feedback to the tooling and safety teams

• Escalated gray policy content and advised on gaps in global enforcement strategy

• Helped train new moderators and built escalation guides for policy ambiguity cases

• Monitored platform signals to identify risk trends and recommend proactive enforcement logic

• Reduced case backlog by 35% during peak periods through workflow optimization and shift-level triaging

• Participated in pilot test groups for internal moderation tooling, offering UX and usability feedback